Pratt Institute - BFA
Brooklyn, NY / Class of '02
Quinnipiac University
Hamden, CT / Sept 97 - Dec 99
PARAMOUNT/ Vice President, Brand Creative Art & Design
New York, NY / 2019 - 2024
As Vice President of Brand Creative, I lead the creative team in producing launch and post-launch creative across print, out-of-home, video graphics, experiential and social for multiple Paramount and MTV Entertainment Group networks. Responsibilities include managing a team of 16+ Art Directors and Designers, while ensuring all campaigns and content created by the teams are on brand. I oversee campaigns from concept to completion, including pitch development, photoshoots, and execution of final key art, print, out-of-home, motion graphics, platform assets, and social creative.
COMEDY CENTRAL // VP, Creative Director 2018-2019
COMEDY CENTRALl // Senior Art Director 2015-2018
COMEDY CENTRAL // Designer + Art Director 2006-2015
GREY / Art Director & Designer
New York, NY / 06
Designed logos, packaging, displays, and advertisements for Sephora, Fusion Beauty, Jessica Simpson Dessert Beauty and Dr.Rey’s Skin Solutions. Concepted and directed national and international commercials and radio spots.
SAATCHI & SAATCHI / Designer
New York, NY / 05
Designed print campaigns for Oil of Olay, Folgers, ASPCA, and Air Tahiti.
DELLA FEMINA ROTHSCHILD JEARY & PARTNERS / Studio Manager, Designer & Art director
New York, NY / 02 - 05
Designed print promotional materials, video and multimedia presentations, art directed photoshoots; oversaw projects from inception to completion; hired and worked with illustrators, photographers, and production staff.
- Proficient in Adobe Creative Suite
- Lead and oversee the creative development of all aspects of campaign key art, design, promo graphics, social, and marketing
- Storyboarding, concept development, art direction, design, and animation
- Photography and Video Shoot Production
- Visual and Sonic Branding
- Manage the creative process from concept to completion
- Work directly and effectively with outside vendors to produce photography, illustration, packaging, video, and retouching on budget and with on-time delivery to the markets
- Push the creative bounds of traditional visual promotion and establish creative standards that support client needs
- Translate marketing objectives into clear creative strategies
- Work with heads of other departments to clearly understand and help to develop an integrated brand strategy
- Strong follow-through, problem-solving skills, and ability to easily navigate from a strategic lens to a tactical one
- Lead the idea engine that produces courageous award-winning, revenue-driving branded content that stands out in a competitive media landscape
- Ability to multi-task and manage competing priorities in a fast-paced environment
- Ensure visual communication and brand standards are met
- Oversee client pitches and proposals with the ability to explain campaign strategies and solutions clearly
- Align, engage, energize and inspire the creative teams
- Cultivate and foster a collaborative style within teams to maintain strong morale and a teamwork mentality
- Strive for excellence and innovation in delivering on strategic goals, while also maintaining the ability to take a risk and encourage disruptive ideas that breakthrough
- Energetic and dynamic thinker and motivator with a strong mix of creative and marketing acumen
PROMAX Marketing Team of the Year 2021, CLIO Grande Prix, CLIO Gold/Silver, Communication Arts, Print, How, Creativity Annual Awards, and more.
Ideas. Passion. Humor. Design. Collaboration. Challenges. Honesty. Inspiration. Dogs. Nature.
I’ve been a volunteer of See Spot Rescued since 2013. As a volunteer, my main responsibility is to help design and create promotional merchandise to raise money for SSR. Additionally, I foster newly transported dogs, volunteer at events to help get dogs adopted and help with the transport of incoming rescues - All to help them find their forever home.