Creative Director

PASSWORD (ALL CAPS) : REFRESH

Comedy Central’s last brand refresh was in 2011. Since then a lot has changed. In today’s multi-platform landscape, if something smells promotional, you’ll swipe right past it. In this climate, we needed to deepen our brand equity, attribution and inspire creative expression across all platforms.

We created a new logo, a custom font, content-inspired palettes and a new visual system for all content and creative.