Creative Director & Designer

In collaboration with Mike Perry and Colossal Media, we staged an interactive live paint event in Brooklyn for the launch of Broad City’s third season. The experiential promotion invited fans of the highly celebrated show to paint a life-sized Broad City mural featuring artwork designed by Mike Perry, the artist behind the series’ opening credits.

We created a Facebook page for the event, and it wasn’t long before the press picked it up. Features in New York Magazine, The Huffington Post, and USA Today, among others, urged readers to ditch their Saturday plans and come out to Williamsburg to join in the fun. This excitement was contagious, with over 1000 people lining up around the block to paint a portion of the mural hours before the event was scheduled to begin.