VP, Creative Director

Yankerville is back! There’s nothing more exciting – or career-defining – than relaunching the iconic franchise that brought the first puppet penis to TV. But it’s been 12 years. That means that our campaign needs to both excite old fans and inspire new ones. Fortunately, we’ve got really big talent, really pushing buttons. While pranking has evolved, when it comes to Crank Yankers, only the phones got smarter.

With so much sterile, PC content filling our airwaves, we need these icons now more than ever. So we treated them like the heroes they are with a campaign that imagines Crank Yankers as the next big superhero franchise. We elevated the show to epic heights by building out a high-end, stylized world worthy of any reboot. Think of all the overused tropes superhero franchises have taught us: crazy sound design, big names in fancy 3D, GFX packaging, epic voice-over reads, etc. Now, think puppets.