Creative Director

For this campaign, we wanted to show that Lights Out is essential late-night viewing. In a world where fame worship is more inflated than ever before, we wanted to position Spade as the much-needed hero who would (charmingly) put it all on the spot. Or, as Research so eloquently put it, viewers want to see “Spade’s hilarious takes on pop culture.”

Our entire campaign was built to celebrate Spade and to help carve out the show’s unique place in late night: one that’s finally politics-free. Playing off the many overly produced celebrity Instagram ads (see: Kourtney Kardashian’s Poosh), we shot David being ever so “candid” in his living room. The dog happened to be on set, so we figured, why not? Fun fact: We did the deepest exploration of chest hair in the history of this department. Thick? Brown? Bushy? Blond? Needless to say, we are now serious chest hair experts.