VP, Creative Director

The Denver Broncos, like a handful of other NFL teams, were only allowing a limited number of fans to attend games in-person this season due to the ongoing coronavirus pandemic, but that didn't stop us from filling the seats. During Sunday's 9/27/2020 game against the Tampa Bay Buccaneers, we filled one of the end zones at Empower Field at Mile High Stadium with 1,800 character cutouts!

It was these 1,800 silent two-dimensional fans that drew most of the attention, as the entire town of Comedy Central's "South Park" was seated in the south stands under the Jumbo Tron.

The cutouts were part of the Broncos' initiative to raise money for charity so our tune-in and any marketing language was absent in all creative, but this got us enough attention to drive viewers to The Pandemic Special and make this one of South Park’s top rated Premieres!