Creative Director

For this campaign, we took heavy influence from the Afro-Futuristic art movement, a style that also complimented the aesthetic of the show. The New Negroes was described as a “socially aware stand-up and music series” and we wanted to showcase exactly how expansive and all-encompassing the content would be. We did that by illustrating a surreal Afro-Futuristic environment for the talent to live in, while also making it just weird enough to intrigue you, spark curiosity and tune in!